Jane tabachnick is a digital marketing and publicity consultant, and book publisher. How to get publicity for your book is a diy guide for savvy authors. A tv reporter shares the secrets of getting covered on the news. The free online service haro help a reporter out allows you to set up your profile as a source and pitch journalists on your expertise. Tutorial on what is publicity and press coverage youtube. Youve commissioned the most beguiling of covers, invested in an ace editor and painstakingly tweaked the interior formatting to ensure the delicate sensibilities of your reader will not be. Natalie obandos how to get publicity for your book is a howtoguide for authors who just dont know how to market their book. With the tips and strategies well be exploring below, youll be able to craft a foolproof publicity plan that will get your book where it belongs. Simply create an account at pitch rate and fill in your profile as completely as possible. That way, when you do hire a publicist, the publicist has some starting assets. In fact, few small business owners have much of an advertising budget, or a public relations manager. Here are 10 ways to help you piggyback off the news to get free publicity for your book or your business. Free option requires 14 day advance submission and is not guaranteed, paid option requires 24 hours notice and is guaranteed. A grand but overused tactic to improve kindle book sales is to spread your book s amazon sale page link to as many free and paid book promotion sites as possible.
If you follow these publicity tactics, youll have a better chance to get free publicity for your book or your business. The more subscribers you get, the more readers your updates will reach. Ten ways to generate free publicity marketing donut. Free publicity for your book by getting to the point of having a publishable manuscript, you have already mastered the arts of writing and editing. It really is, in its simplest form, a you scratch their back, they scratch yours scenario. Would you like to get great publicity for your book without having to spend money on hiring a publicist. She works with savvy entrepreneurs and enlightened professionals to help them tell their story by becoming published authors, and create greater visibility, buzz and profits. Nov 05, 2009 publicity maven joan stewart recommends offering something for free.
Join us in the shortcuts for writers facebook group for a live workshop on how to get free publicity for your book. Publicity maven joan stewart recommends offering something for free. List of promotion websites for free ebook advertising. Start a facebook group or a goodreads group for your book or your topic.
Look for the media that your customers use and that might be interested in your story. Book publicity can be tricky for some authors, but it helps promote your book. You can get the same exposure for free, by going to. The issue also includes an article by jordan mcauley, creator of, about how to get celebrity endorsements for a book. Jan 17, 2019 dan smith is ceo and founder of smith publicity, the most prolific book marketing agency in the publishing industry, with over 3,000 books promoted since 1997. Fauzia has promoted the books of authors such as alan alda, arianna huffington, deepak chopra, melissa francis. Look for one that is well respected in your industry and is likely to generate press coverage.
Do you think that you have what it takes to be your own publicist and run your own. Those extra book jackets or cover flats you had printed in advance of publication can be used for many promotional efforts. If you are an author and your book is going to be temporarily free on the amazon, kobo, andor barnes and noble websites, use our contact form to get in touch. Inkitt is a publishing company that will not only submit your book to their thousands of readers for free legit but will also offer you a publishing deal worth thousands of dollars if their readers like it you win because you get your book out in front of a lot of people, increase. If you have also sent out proposals or queries, ideally you have also learned how to do market research. Home small business marketing 7 tools to get free publicity for your business as a business owner, you want to publicize your business without breaking the bank. Getting publicity is an art, but you, as the entrepreneur, have a huge advantage because the press loves to hear about new things directly from the horses mouth. This book resonated with me as my peak public relations experience came when i worked with a former reporter from the daily oklahoman, mick taylor.
Want to get free publicity for your business within minutes. As a published author, i had to learn how to get free publicity for my book. If your friends share your website on their social media accounts, that is a. Click here to view more details media lifestyle list. How to save money and do online book publicity yourself. Do you think that you have what it takes to be your own publicist and run your own campaign. Apr 19, 2016 how to save money and do online book publicity yourself jane friedman ill be honest. There is a company in the list above that needs a special mention. Est the presenter, mayah riaz, is a celebrity manager who provides prtothestars. Although we all think a publisher will do this work for us, its up to the author to do the. These are really valuable places to connect, get ideas and even get great content for your next book. From the publishers of book tour radio gives you the scoop on how and where to get unlimited free publicity and exposure for your book. You want your book to be successful, to sell, and you know that a strong launch is one of the most important aspects of the whole process if a tree falls undetected, yes, it has still fallen but if no one hears about it or in your case about the book you spent the last year or two writing, then youre in trouble.
It will take you longer, and you will certainly spend many hours chasing opportunities, but youll save money. Dan smith is ceo and founder of smith publicity, the most prolific book marketing agency in the publishing industry, with over 3,000 books promoted since 1997. Leave a book cover if the store will display it, and offer yourself for a book signing session if the store is interested. Always remember that any publicity is good publicity. Pitch rate is a free service that connects journalists with subject experts for free media coverage.
If you are committed to the process, you can do it yourself. When you let influencers mentioned in your pieces know you publicized them as top in. In june 2016, amazon began cracking down on free and paid promotional services for kdp select giveaways. This is phenomenal publicity for your book because reporters will always say you are the author of the book. By setting up a book pr strategy from the outset, your selfpublished book s pr campaigns should compliment other digital marketing and help you gain free publicity for your book and any future books that you selfpublish. Of course, both are intertwined, since certain publicists will be better at selling certain kinds of stories than others. Publicity in the form of links to your website, your course, your product, or your book is key for building your reputation as an expert in your field and growing your. She is on speed dial to many household names from the world of business, tv, showbiz and even royalty. Get the media exposure you deserve using these 5 steps to mega book publicity.
This website is perfect for readers like me, who want to watch their book budget. Get heaping discounts to books you love delivered straight to your inbox. The free online service haro help a reporter out allows you to set. Its already challenging enough to write a book but marketing a book is a whole different ball game. Five steps to getting free media exposure for your books.
Jan 18, 2017 writing articles about influencers or influential blogs in your market is a great way to get free publicity. Fauzia burke is the founder and president of fsb associates, an online publicity and marketing firm specializing in creating awareness for books and authors. This free online clipping service will send a note and link to your email. Publicity seeks to find, identify, or target the audience to make them aware of your book. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish.
By setting up a book pr strategy from the outset, your selfpublished books pr campaigns should compliment other digital marketing and help you gain free publicity for your book and any future books that you selfpublish. How to get free publicity to sell your books book tour radio. If you are an author and your book is going to be temporarily free on the amazon, kobo, andor barnes and noble websites, use our contact form to get in. Your profile is what members of the press read before they decide to contact you. Five simple ways to promote your selfpublished book. How to get free publicity for your business businesstown. Usually you get publicity when you have done something noteworthy enough to get recognized for it. At book publicity services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. Free workshop how to get free publicity for your book. Download pdf howtogetpublicityforyourbook free online. Free publicity is a great way to increase the profile of your small business. Use controversy to get free publicity for your business.
Comment on threads in facebook groups or on other peoples threads to build your reputation as an expert. How to use haro to get free publicity tck publishing. How to promote your book for free bookbub partners blog. Jul 19, 2018 start a facebook group or a goodreads group for your book or your topic. Figuring out publicity for your book, as an independent author is a pretty hard job to do. On tv, they likely will show the cover of the book as well. Offer to speak at industry events or to write a column for a trade magazine or website. The impact of a publicity campaign on your book will depend on two major factors. Free publicity for your kdp select free days blogger. Many authors are talented at writing but arent sure how to market their book. Jan 30, 2020 3 ways to get free publicity and media mentions for your business. Authors want to get free publicity to sell your books.
This book is especially valuable for authors who are trying to launch a book marketing campaign on a shoestring budget. Book publicity services international author promotion. From firsttime, selfpublished authors to new york times bestsellers, smith publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the u. Nine creative ways to get free publicity for your brand. How to create a book marketing and publicity campaign. But now, when your book is published, you have a working relationship that you can leverage for a story that is focused exclusively on your book. How to get publicity for your book do good pr group. Most authors fall short when it comes to getting exposure through the press.
Celebrity endorsements for your book the publicity hound. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Aug 06, 2012 this is phenomenal publicity for your book because reporters will always say you are the author of the book. May 16, 2020 join us in the shortcuts for writers facebook group for a live workshop on how to get free publicity for your book. How to get publicity for your book kindle edition by obando. Be sure to note the correct timing for each of these efforts. For example, for a local service business itll be easier to get publicity in your local newspaper than in the major metro paperand youll reach the same people you want to, anyway. Tips for traditional and selfpublished authors is a book launch party the right thing for you.
Whichever of these three ways to get publicity for your book you decide to go with, the more knowledge you have about pr from how it works, to the tools and accepted industry practices, the more successful you will be with them. Book publicity not related to your book launch bookbaby blog. This book will guide you how through creating the tools that you need for professional media outreach, platform building, book tourevent planning and more. How to get publicity for your book kindle edition by. Perhaps youre an author depending on a publishing house to promote your book, but it seems to be waning. You will build a relationship with journalists by giving them quotes or data when they are writing stories unrelated to your book. In how to get publicity for your book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. As a result, pixel of ink has closed, and other free promotional sites are expected to shut down in the near future. But in answering the question, i will focus on the basics, and proven ways to spread the word and attract potential book buyers attention to help you gain book sales.
Media coverage is a blessing for small businesses as your profile goes up, so will your sales. Keep the following tips in mind as you work on building your books marketing and publicity plan. Well, the great news is that there are daily opportunities for you to get featured. There are hundreds of free and paid ways to promote a book or ebook. Regardless of your business or enterprise, free publicity is available to you.
Jun 14, 2016 but now, when your book is published, you have a working relationship that you can leverage for a story that is focused exclusively on your book. Here are their tips for how you, as an author or publisher, can get their attention, hopefully resulting in book publicity and press coverage for. Luckily, there are a number of ways to market your book for free on. They either dont make the effort, dont know how, or go about it the wrong way. Oct 27, 2017 whichever of these three ways to get publicity for your book you decide to go with, the more knowledge you have about pr from how it works, to the tools and accepted industry practices, the more successful you will be with them. The following are a few of the questions john kremer has answered during the past four years of writing the free book marketing tip of the week ezine. Use breaking news to get free publicity for your book. Bestselling author and pr consultant joan stewards shares the best websites you can use to get more publicity and book salesfor free. Prose polished to perfection, youve lovingly crafted your masterpiece in the stolen moments around an impossible schedule. Writing articles about influencers or influential blogs in your market is a great way to get free publicity. So, get your book promoted to thousands of readers for free and even land a publishing deal through. Whether youre promoting a website, book, event, business, service or even yourself, heres an informationpacked, easy touse, and affordable free publicity resource that can have a huge, positive impact on your bottom line.
How to get free publicity for your book pr for anyone by. Hire people from fiverr to post information on your free days to the evergrowing list of sites that promote free books. Use controversy to get free publicity for your business or book. This step is so important, ingramspark offers a free course to learn how to. A tv reporter shares the secrets of getting covered. Therefore, obando said, the best authors are those already familiar with their audience and who have aspects of their platform already in place. Announcing a freebie is an almost guaranteed way to get the media to write about you, she says. You could get involved with a local charity to increase your standing in the community. If you speak to a radio reporter or talk show host, they might want to give away copies as a promotion. The paid option includes your book being promoted to over 60 facebook groups. This is phenomenal publicity for your business andor book because reporters will always say you are the author of the book. Youve commissioned the most beguiling of covers, invested in an ace editor and painstakingly tweaked the interior formatting to ensure the delicate sensibilities of your reader will not be unexpectedly jarred by a. Get highly useful tips to help you gain media coverage for your book.